Lovebug Bookshop is a romance-focused independent bookstore that needed a brand identity. The brand kit features playful typography and a soft color palette that speaks to modern romance readers. Custom illustrations and thoughtful applications across merchandise, event materials, and market displays create an inviting atmosphere that encourages readers to fall in love with both the books and the brand. The resulting brand identity transforms the bookshop into a cherished community hub where romance readers feel understood and celebrated.